Paul Weller crowdfunding to expand clothing label

Ex-Jam frontman looks to raise £400,000 to grow his Real Stars Are Rare label.

Paul Weller is offering a stake in his clothing label to raise funds to expand the business.

The ex-Jam frontman is looking to raise £400,000 for his mod-inspired clothing brand, Real Stars Are Rare, with a crowdfunded share offer.

Weller, who launched the label in 2014, plans to sell 17% of the business to hire a design team, broaden the range and spend on marketing, according to the Guardian.

The musician has invested £160,000 in the business and comes up with all the design ideas himself.

The collection doesn’t come cheap, with button-down shirts fetching up to £120 and T-shirts going for £80.

Weller faces competition from brands like Ben Sherman, who are also attempting to make a mod comeback.

Last month, Weller announced details of his first soundtrack to boxing film Jawbone.

He also shared the track ‘The Ballad Of Jimmy McCabe’ from the semi-autobiographical story about former youth boxing champion, Jimmy McCabe (played by Johnny Harris), which you can listen to below.

The film tells the tale of a man “desperately in search of hope but looking in all the wrong places”, according to the movie’s press release.

The seven song soundtrack ‘Jawbone: Music From The Film’ will be released on March 10 through Parlophone Records. The film itself is out in UK cinemas on March 17.

The post Paul Weller crowdfunding to expand clothing label appeared first on NME.

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