Ed Sheeran breaks Spotify streaming records with new album ‘÷’
The singer/songwriter posted a record number of first-day streams with his long-awaited third album
Sheeran’s long-awaited third album – his first since June 2014’s ‘x’ – hit both digital and physical shelves on Friday (March 3). Fans responded to the new full-length record positively, while bookmakers quickly moved to post ‘÷’ as one of the favourites to be the biggest-selling album of 2017 in the UK.
- Read more: 50 things you didn’t know about Ed Sheeran
Those early predictions from the bookies have been substantiated by hard evidence from Spotify, who have reported that Sheeran’s new album broke streaming records on its first day.
According to the streaming service, ‘÷’ clocked up 56,727,861 streams on Friday – smashing the previous record held by The Weeknd with his recent album, ‘Starboy’ (which generated 29 million streams). Sheeran has also beaten his own record for the song with the most amount of one-day streams, with his January single ‘Shape of You’ pulling in 10,123,630 plays on Friday – beating the song’s existing one-day record of 7,940,950 streams.
Back in January, Sheeran revealed that he’s aiming to sell more records than Adele with ‘÷’.
“She’s the only person I need to sell more records than,” he told GQ. “That’s a big fucking feat because her last album sold 20 million. But if I don’t set her as the benchmark then I’m selling myself short.”
Sheeran will set out on a UK tour in March. See his live schedule below, and buy tickets here.
London, Royal Albert Hall (March 28)
Dublin, 3 Arena (April 12, 13)
Glasgow, The SSE Hydro (16, 17)
Newcastle, Metro Radio Arena (19, 20)
Manchester, Arena (22, 23)
Nottingham, Motorpoint Arena (25, 26)
Birmingham, Barclaycard Arena (28, 29)
London, The O2 (May 1, 2)
The post Ed Sheeran breaks Spotify streaming records with new album ‘÷’ appeared first on NME.
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